# identity.md

## Organization Overview
- **Company Name:** Afura Store
- **Mission:** To showcase the best of independent and established, contemporary fashion and lifestyle brands, committed to presenting well-made products from local and international brands in a laid-back atmosphere.
- **Company Structure and Legal Entity:** An omni-channel retailer. Details forthcoming regarding legal entity.
- **Founded Date and Location:** Based in Amsterdam. Founded date details forthcoming.
- **Size and Scale:** Operates with a small team.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** A dedicated small team, referred to as "Team Afura".
- **Company Culture and Values:** Fosters a laid-back atmosphere while presenting well-made products.
- **Relevant Links:** [About](https://afurastore.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** An omni-channel retailer offering a curated selection of men's, women's, and homeware from independent and established brands, including Free Click & Collect services.
- **Location(s) and Geographic Presence:** Located in Amsterdam.
- **Key Partnerships and Affiliations:** Collaborates with independent and established contemporary fashion and lifestyle brands.